Keyword Research

For example, let's say you own a computer store. The number of people who search for 'computers' online ranges from 4 million to 6 million searches per month nationally.

While this is a lot of traffic that you can tap into it’s not a very effective keyword to build a landing page around as the competition will be too high to get a good position in search engine rankings.

However keywords like ‘computers for sale’ or ‘pc computers’ still have a high volume of traffic but it would be much easier to get a good ranking with the search engines.

By designing your website around more specific terms such as those above will help you to get more highly targeted leads to your website which in turn leads to higher conversions.

At Evo Marketing we take all the guesswork out of it for you by analysing exactly what keywords people are using online to find the products or services you are offering.

When this is done then we help you design landing pages that include those keywords that have both a high search volume and low cometition.

The result is increased visitors to your website who are more likley to do business with you.