Pay Per Click Advertising

The importance of getting your website found on the Internet.

Millions of people are searching online for local products and services every month.  A certain percentage of these people will make a buying decision based on visiting a website that offers them what they are looking for.

The biggest challenge most businesses will face as the internet continues to grow, is how to get their website found.

For example, the keywords 'mortgage broker' is a highly competitive search term and the average amount of people searching online for this service is approximately 30,000 per month.

The competition for these keywords is very high and when you type this search term into Google here’s how many results appeared.

Google Results 1 - 10 of about 8,420,000 for mortgage broker [definition]. (0.13 seconds)

That’s 8 Million results for the keyword 'mortgage broker'! No wonder it’s so challenging for businesses to get their websites found quickly and easily online!

Evo Marketing’s Pay-Per-Click Solution

• We make sure we get you found on Google where the majority (9 out of 10) of Australians are looking
• We help you to get found instantly by carefully selecting the right keywords that suit your business.
• We put together an ad that makes it easy for your website to stand out from the crowd and get found as often as you like

What is Pay-Per-Click (PPC)?

Evo Marketing offers fully managed pay-per-click (PPC) advertising campaigns to drive local customers to your business. We help you put together an ad that appears on the Sponsored Links section of the search results.

People then type in keywords that are relevant to your businesses products & services and when they find your ad click through directly to your website.

How Can Evo Marketing Pay-Per-Click Help You?

Evo Marketing include the following services with all our PPC Advertising campaigns

• Campaign Management
• Keyword research
• Ad design
• Pay-per-click bidding
• Monthly Reporting

Campaign Management

Evo Marketing sets up and manages your pay-per-click campaigns for you on a day-to-day basis. This involves optimising your campaign to ensure that your business stands out on the search results page when potential customers search for products or services relevant to your business. With our transparent management fee & flexible keyword budget, you control how much you spend and there are no lock-in contracts.

Keyword Research

Any PPC campaign starts with keyword research. Before you begin a PPC campaign, it's vital to know what keywords or search phrases your customers consistently type into the search engines. Once you have determined the most commonly used terms you can begin to build a highly targeted online marketing campaign around them.

Ad Design

The right wording in your ads can greatly increase the number and quality of the leads that click through to your website. Our team can write your ad for you to make your ad stand to those people your want to find your website. This ensures that the right people will be looking at your products and services at the right time.

Pay-Per-Click Advertising

You tell us what your budget is and we maximize your campaign to get you the most cost effective clicks for the keywords that will be used in your campaign. The last thing you want to do is get in a bidding war that will see you pay more money and get less results. In some cases, especially with Google, you will find that the longer you keep your campaign going (i.e. 6 months +) the less you will pay for your keywords.

What does it cost?

Pay-Per-Click advertising gives you complete control of your monthly/daily budget by setting up daily spending caps. With PPC advertising you are only charged when somebody actually clicks on your ad. Typically pricing can range from thirty cents through to a few dollars depending upon the competitiveness of the keywords you are bidding on. The first month of your PPC campaign starts with a trial budget where we closely monitor the results, review the campaign and refine it to improve your Return on Investment.

Easy-to-read reports

We provide easy-to-understand reports that outline:

• Top performing keywords
• Average position of your ad
• Average cost per click for keywords
• How many click throughs to your website you received for the month
• How long a visitor to your website stayed at your site
• What geographic regions your visitors came from

We also analyse your campaigns and help you find ways to improve your conversions and return on investment (ROI) by looking at what worked well and what could be improved.

Save time and Reduce Hassles

We believe that your time is better spent running and building your business without the hassles of managing online advertising campaigns. That’s why we do all the work for you and can get your search engine marketing campaign up and running within 5 t0 10 days.